The UK has seen a green wave sweeping through the beverage market, making it’s way into nearly every third-wave coffee shop across the country…Matcha! Once an exotic specialty, Matcha is starting to become a mainstream favourite. But what’s behind this...
Once upon a time, market research felt like a bit of a ‘VIP section’. It was exclusive, expensive and out of reach for anyone not on the guest list. Big brands had the keys to the kingdom, leaving smaller players...
China is a thriving hub for luxury goods, where the allure of high-end fashion and accessories is ever-present. The China luxury market size just eclipsed an impressive 300 billion USD in 2023, reflecting the country’s appetite for premium brands. But...
Haleon set out to identify new opportunities within the Indian oral care market. Their goal was to understand the unique preferences and behaviours of Indian consumers, despite facing constraints in time and budget. To accomplish this, Haleon turned to BoltChatAI,...
Correlation wanted to create an exciting new pet insurance model that stood out from existing market options. With the usual innovation processes taking years and requiring substantial investment, they sought a faster and more efficient approach. in collaboration with brand...
One of only three city-states in the world, Singapore is known as one of Asia’s most vibrant nightlife hubs, offering a dynamic mix of traditional and modern experiences. With Gen Z around the world reported to be drinking less than...
