In today’s digital-driven and social media-centric world, the influence of public figures on consumer behaviour is more significant than ever. One global superstar who is seemingly in the news every week is Taylor Swift. With over 1.1 million tickets sold...
In today’s tricky world of luxury fashion, a notable shift is underway among the younger demographic. Those born between 1997 and 2012, that we label as Generation Z (Gen Z), are saying no to new high-end purchases in favour of...
At BoltChatAI, we pride ourselves on driving fast, actionable qualitative insights for brands, and our partnership with Vodafone was no exception. Vodafone approached us to help refine and optimise their Christmas ad campaign through AI-driven qualitative research, gauging how campaign...
Whyte & Mackay, a prominent player in the alcoholic beverages industry, wanted to gauge consumer perceptions of a new strategic initiative and explore avenues for driving growth. Turning to us, they wanted to leverage BoltChatAI’s unique capability to precisely target...
In the modern day, technology is evolving faster than ever before. Living in this digital world has put a huge dependency on telecommunications, requiring a strong and stable network 24/7. With this in mind, we set BoltChatAI on a mission...
In BoltChatAI’s latest exploration, our fully automated qualitative research tool took a dive into the complexities of the banking world. focusing on the transition from traditional to neo/challenger banks, such as Monzo and Revolut. This shift highlights changing consumer preferences...
Here at Bolt, we are always striving to push the boundaries of innovation, redefining what’s possible for market research by developing new features that will take your BoltChatAI experience to the next level. Our dedicated development team is relentlessly refining...
Anyone who knows their research – and the importance of consumer insights for informing and optimising strategic decision making – will testify to the power of qualitative research. But the ability that qualitative insights have to help uncover the real...
In our most recent exploration, BoltChatAI delved into the evolving landscape of smart home technology, uncovering the ins and outs of consumer adoption, experiences and attitudes toward the devices of tomorrow. With BoltChatAI at the helm, we wanted to shed...
In our latest investigation with BoltChatAI, we ventured into the vibrant realm of tattoos and skincare! From the delicate care of freshly inked designs to the long-term preservation of vibrant art, our exploration is centred on understanding the specific needs,...
