Reckitt Success Story

About Reckitt

For over 200 years, Reckitt has been a trusted name in health, hygiene, and home products.

Founded in 1823 in the UK, the company has grown into a global leader, consistently innovating to improve everyday well-being.

Its portfolio includes household names like Lysol, Air Wick, Finish and Dettol, each known for providing effective protection and hygiene solutions.

Within its diverse product lineup, Laundry Sanitiser plays a crucial role, offering consumers an extra layer of protection by ensuring their laundry is not just clean but hygienically safe.

Research Challenge

Reckitt sought to uncover the key functional and emotional drivers behind consumer loyalty to their Laundry Sanitiser.

While sales figures confirmed strong repeat usage, Reckitt wanted deeper insights: Why do loyal consumers keep choosing this product?

Understanding these triggers and barriers would allow Dettol to refine its messaging, reinforce brand positioning and strengthen its connection with consumers.

The ultimate goal was to translate these insights into a more compelling communications strategy that resonates with existing users and attracts new ones.

For loyal users, it represents a sense of security, as they view it as an essential step in their hygiene routine, particularly for baby clothes, gym wear and delicate fabrics.

Trust in protection is another crucial factor, as the ability to eliminate bacteria and viruses gives consumers peace of mind, making it a non-negotiable part of their laundry process.

By leveraging BoltChatAI, Reckitt gained high-quality insights quickly, allowing them to adapt their communication strategy effectively and maintain their competitive edge in the market.