How to Conduct Market Research on a Product? Understanding consumer behaviour and preferences is crucial for businesses to thrive in the ever-changing m...

Future-Forward Branding: Top 10 Consumer Trends Set to Define 2024 2023 has undoubtedly been a whirlwind of a year for both consumers and retailers. Fro...

Future Finance Unveiled: Decoding the 3 Key Emerging 18-30s UK Financial Archetypes The cost of living crisis has created fundamental shifts among young...

Navigating the Cost of Living Crisis: 7 Key Personal Finance Insights among UK Millennials and Gen-Z It's been a rough few years for the young people i...

Digitization and AI Integration: A Game-Changer for Consumer Connection While open-ended qualitative research has long been a powerful method for helpin...

For a couple of years now, the FMCG industry has been generating reliable growth and return on investment for brands and retailers across the sector....

Facebook and Instagram are the two most popular social channels. By focusing customer research efforts on these two platforms, you are saving time and re...

One of the greatest benefits of social media-based online market research is the ability to utilise behavioural targeting. Nowadays, the web is all abou...

The online market research presents a number of tangible benefits, but in order to get the most out of your research campaign, some planning should be in...

The days of slow turnaround, expensive, panel-based market research are coming to a close. Instead, the future lies in the agile and hyper-focused world ...

Agile market research, when done properly, is truly revolutionary. This methodology makes sure that tactical, functional, and strategic marketing decisio...

The demand for agile research methods is growing. In 2001, seventeen software developers formulated the Manifesto for Agile Software Dev...