Human Insight &
Quote Collection
What is it?
Collecting human insights and quotes is essential for authenticity, empathy and depth.
BoltChatAI revolutionises this process by facilitating the collection of real human insights and quotes efficiently and effectively. It captures consumers’ genuine thoughts, opinions, and quotes on various topics.
Why Use It?
Rich, Authentic
Language
Obtain real human insights and quotes that add credibility and relatability to your insights.
Diverse Perspectives
Access a broad range of viewpoints across diverse audiences, ensuring an inclusive understanding of the topic.
Time Efficiency
Collect insights and quotes faster than traditional methods like interviews or surveys.
How to Leverage It
Brief
Audience Setting, Burning Question, AI Creating the Chat Prompt
Define your target audience and key objectives for the creative test. Formulate a central question or goal for the testing, such as understanding a particular demographic's reaction to a creative concept.
Stimulus Upload
Upload your creative concepts into the BoltChatAI platform. This can include visual ads, copy, video or any other creative materials.
AI Chat
BoltChatAI will create a discussion guide to address your research objective, which you will be able to review and approve.
The AI moderator will engage with respondents in a chat format, probing deeper into the analysis and gaining qualitative insights.
Chat with AI Report
After a chat session, BoltChatAI will create a detailed report summarising findings, insights, including notable consumer responses. This report helps evaluate the strengths and weaknesses of creative concepts from different perspectives.
Users can use ReportAI to pose additional questions to the AI moderator and explore key insights further.
