Catching up with trends
to make sense of

markets
categories
consumers

have become more
complex than ever

Vector Smart Object

Accelerate your decision making through Bolt’s Quantitative market research solutions

Bolt Insight audience recruitment technology provides superior data quality vs panel-only solutions with 30% more engaged respondents, sharing 50% more insights. You get the best of both worlds: the highest standards in research technology, managed by senior researchers from brief to PowerPoint report presentations.

Vector Smart Object (1)

Fast access to

hard-to-reach audiences
in 120 countries

Vector Smart Object (2)

Consultancy and Agility

with senior research and client team

How Bolt helps brand marketers and
consumer insight managers?

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Innovation

  • Idea Screener/Concept Testing
  • Pack/Claim/Logo Testing
  • Price Testing (PSM – Price Sensitivity Measurement)

Consumermarket

Consumer & Market Understanding

  • U&A Usage and Attitudes
  • Segmentation
  • Trend spotting

Campaignmeasure

Campaign
Measurement

  • Campaign Effectiveness (Pre-Post testing)
  • Advertisement visual / Key visual testing
  • Creative Neuro Testing
  • Celebrity / Influencer awareness

Brandtracking

Brand Tracking

  • Brand Health / Awareness
  • Brand Imaging / Positioning
  • Brand Equity Measurement

Dataanalysis

Data Analysis Solutions

  • Segmentation Analysis
  • Max-Diff Analysis
  • TURF Analysis
  • Driver Analysis
  • Penalty Analysis
  • Biplot
  • Van Westendorp PSM
  • Gabor-Granger
  • Importance – Performance Mapping
  • SWOT Analysis
  • GAP Analysis
  • Alienation Analysis
  • Churn Analysis
  • Heatmap
Stats

“Great data quality both for Quant and Qual understanding. Helps me with solid decision-making and better recommendations for my clients.”

Gudrun Wiegandt
Ideas in Store S.A.
Director of Operations & Business Development

Case Study: Brand Finance Global Soft Power Index

BRIEF Icon

Through precision targeting, we interviewed citizens of each nation based on population quotas - collecting 40,000 survey responses across 42 markets over 8 weeks.

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Map

Global Soft Power Index 2022 study required us to survey opinions of over 100,000 respondents worldwide on 120 nation brands.

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Where online coverage is weak, we partnered with Bolt Insight, adopting a new and cutting-edge approach based on buying advertising space via digital marketing exchanges.

Brand Finance
Steven Thomson, Research Director

*Report can be accessed: brandirectory.com/softpower

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