On March 12th and 13th, the BoltChatAI team hopped across the pond to Washington D.C. for Qual360 North America, where the brightest minds in qualitative research gathered to discuss the future of the industry.
It was the perfect opportunity to showcase how AI-driven moderation is transforming consumer insights, going beyond standard questioning to spark deeper, more meaningful conversations.
Presenting ‘Wear More, Wash Less’
At Qual360 NA 2025, Bolt Insight’s CEO, Hakan Yurdakul, took the stage to present on a growing sustainability-driven shift in consumer behaviour: Wear More, Wash Less.
To explore this movement, BoltChatAI engaged with 200 participants across Brazil and the United States, uncovering their awareness, motivations and barriers to adoption.
Moving beyond standard AI questioning, BoltChatAI’s real-time AI-moderation challenged assumptions, probed deeper and uncovered insights that truly matter.
As part of this research, BoltChatAI also utilised the power of AI voice activation, showing how it enhances qualitative engagement.
Some respondents used voice activation while others interacted with text prompts, both sharing their responses through video formats.
This immersive approach showcased valuable, in-depth insights across both formats, enriching the qualitative research experience.
By identifying these barriers, we gained a deeper understanding of what drives or hinders behavioural change, bringing brands one step closer to bridging the gap between intent and action.
Connecting at Qual360 NA
Beyond our session, Qual360 NA served as an invaluable hub for exchanging insights with market research leaders.
It was great to connect with everyone and dive into conversations about the evolving role of AI in qualitative research and how emerging technologies are reshaping the industry!
If our session sparked your interest and you’re excited to see how BoltChatAI can revolutionise your consumer research, get in touch with us!
Click ‘Book a Demo’ in the top right to schedule a session with our team. We’d love to explore new possibilities with you!
