Innovation Suite
Whether it’s brand tracking, media measurement or testing innovation, ask anything to better understand your consumers
Black Friday Consumer
Retail Report: 2022
With the post-pandemic return to normal sideswiped by unprecedented rises in the costs of living this year,
Bolt Insight & greyhairworks took to social media to interview 500 consumers in the UK to uncover how the current economic uncertainty is affecting consumer confidence this Black Friday, and how brands and marketeers can optimise their offers to navigate increasingly squeezed budgets in the buildup to what could be a make-or-break Black Friday 2022..
Access Live Report
This report covers:
1
The impact of the cost-of-living crisis on consumer confidence and shopping intentions for UK Black Friday this year.
2
Top purchase triggers and barriers, and the most popular Black Friday offers.
3
The Black Friday hype barrier.
4
Key opportunities and leverage points for retailers in the know this year.
5
Category winners and Gen-Z shopping intentions.
Situation Normal?...
Download the full report to discover key insights on how the current socio-economic conditions are affecting consumer behaviour, shopping trends,
and more..
Download the full report to discover key insights on how the current socio-economic conditions are affecting consumer behaviour, shopping trends,
and more..