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The Lipstick Effect: Cost-of-Living Crisis
During economic downturns, when consumers have less to spend on indulgences, they turn to smaller affordable luxuries for temporary emotional uplifts.
While the rising inflation is driving the living costs, the Lipstick Effect is in rise again.
So, we tested the theory to understand the impact of the cost-of-living on consumer behaviour and spending patterns in the UK and France.
Read our full report for insights on what challenges and opportunities the cost-of-living crisis present to the beauty industry.
This report covers:
1
The influences that impact beauty spending
2
How the economic situation influences the decisions for buying beauty products
3
Have economic concerns affected the beauty spending
4
The ratio of economic concern among women at the current situation in the UK and France
5
The economic effect of mass indulgences in small luxuries
6
Age groups that most drive the Lipstick Effect
A global crisis or business boom? Download the full report to learn more about the