Sentiment
Analysis
What is it?
Sentiment analysis is pivotal in understanding public perception and emotional responses to brands, products, or events.
BoltChatAI offers an advanced platform for sentiment analysis, leveraging AI to chat with consumers and helping to interpret and analyse emotional tones from conversations.
Why Use It?
Comprehensive Sentiment Understanding
Gain a nuanced understanding of public sentiment beyond basic positive or negative classifications.
Real-Time Analysis
Analyse sentiment in real-time, allowing for timely responses to customer feedback or public opinion shifts.
Data-Driven Strategy Development
Use sentiment insights to inform marketing, product development, and customer service strategies.
Brand Reputation
Monitoring
Keep a pulse on your brand's public perception, identifying potential issues before they escalate.
How to Leverage It
Brief
Audience Setting, Burning Question, AI Creating the Chat Prompt
Define your target audience and key objectives for the creative test. Formulate a central question or goal for the testing, such as understanding a particular demographic's reaction to a creative concept.
Stimulus Upload
Upload your creative concepts into the BoltChatAI platform. This can include visual ads, copy, video or any other creative materials.
AI Chat
BoltChatAI will create a discussion guide to address your research objective, which you will be able to review and approve.
The AI moderator will engage with respondents in a chat format, probing deeper into the analysis and gaining qualitative insights.
Chat with AI Report
After a chat session, BoltChatAI will create a detailed report summarising findings, insights, including notable consumer responses. This report helps evaluate the strengths and weaknesses of creative concepts from different perspectives.
Users can use ReportAI to pose additional questions to the AI moderator and explore key insights further.
