What is it?
In the competitive world of trade and retail, compelling storytelling can be a key differentiator.
BoltChatAI offers a unique tool for enhancing trade stories. It leverages consumer chats to refine narratives, ensure relevance, and improve engagement with potential clients or partners.
Why Use It?
Engaging Narratives
Create trade stories that are not only informative but also engaging, helping your audience connect with your brand or product.
Targeted Messaging
Tailor your stories to resonate with specific audiences, whether they are potential customers, partners, or investors.
Market Relevance
Ensure your trade stories reflect current market trends and consumer insights, increasing their impact and relevance.
Effective Communication
Improve the clarity and persuasiveness of your trade narratives, making complex trade concepts more accessible.
How we helped Whyte & Mackay gain valuable consumer insights
When Whyte & Mackay needed to assess audience reactions to their new strategic initiative, they harnessed the capabilities of BoltChatAI.
How to Leverage It
Brief
Audience Setting, Burning Question, AI Creating the Chat Prompt
Define your target audience and key objectives for the creative test. Formulate a central question or goal for the testing, such as understanding a particular demographic's reaction to a creative concept.
Stimulus Upload
Upload your creative concepts into the BoltChatAI platform. This can include visual ads, copy, video or any other creative materials.
AI Chat
BoltChatAI will create a discussion guide to address your research objective, which you will be able to review and approve.
The AI moderator will engage with respondents in a chat format, probing deeper into the analysis and gaining qualitative insights.
Chat with AI Report
After a chat session, BoltChatAI will create a detailed report summarising findings, insights, including notable consumer responses. This report helps evaluate the strengths and weaknesses of creative concepts from different perspectives.
Users can use ReportAI to pose additional questions to the AI moderator and explore key insights further.
BoltChatAI gave us directional confirmation on our messaging and helped guide us. I would absolutely use this tool again.
Trudy Frection
CMO / Copptech
