01
Early stage
- Concept screening
- Claim testing
- Idea exploration
Better decisions at every stage of your innovation journey.
We blend qualitative and quantitative research methods, concept, pack, claim, product, and beyond, designed not just to measure, but to guide. From first idea to market launch, you get the full picture at every critical step.
15M+Consumer conversations across 50+ languages
11/1511 of 15 top CPG brands trust Bolt Insight
120+Markets
15+Categories
Trusted by insight and innovation teams at
How we do it
A full toolkit, from first concept to shelf
Pack test
Packaging appeal & standout
Concept test
Early-stage idea validation
Claim test
Message & claim strength
Name test
Brand name/logo evaluation
Product test
In-use performance
Online Shelf test
In-store visibility & choice
Post-launch
Market tracking & KPIs
Creating Concepts in Bolt Intelligence
Before you can test a concept, you have to build one. That part of the process has always been one of the most time-intensive, with briefs in one place, writing happening somewhere else and visuals pulled in from yet another tool.
Concept Creator, built inside IQ, brings all of that into one place. You input your product details, and it generates a structured, research-ready concept card that follows the same proven framework our research team uses. From scratch or from an existing benchmark, the output is consistent, credible and ready to go into field.
From there it is a live refinement loop. You describe what you want to change, IQ regenerates, and you keep going until the concept is exactly where you need it. And with Image Generation built in, you can add a visual directly to the card, giving you a complete, presentation-ready stimulus inside a single workflow.
No switching tools or losing context. Just a concept that is ready to test.
Continuous innovation pipelineOne continuous pipeline, not isolated studies.
Every test feeds the next, so insight builds across the lifecycle of your innovation rather than living inside disconnected reports.
02
Development
- Concept refinement
- Pack & name testing
- Competitor benchmarking
03
Pre-launch
- Final concept test
- Product validation
- Persona testing
04
Post-launch
- Performance tracking
- Brand health
- Market diagnostics
Six ways we go further than other agencies.
Live competitor benchmarking
We don't rely on outdated historical norms. We bring your actual competitors into the test, so you see exactly how your concept performs against the real alternatives in market, not a generic average from years ago.
End-to-end journey approach
Rather than commissioning one-off studies, we design your research as a continuous journey, tracking the same innovation from early-stage screening through to post-launch performance, so learnings build on each other.
Concept Creator
Most agencies help you test concepts. We help you build them too. Concept Creator inside IQ generates structured, research-ready concept cards trained on the same framework our researchers use, so what goes into field is consistent, credible and ready from the start.
Holistic meta-analysis
We can integrate your existing data, brand health tracking and previous research directly into our system and combine it with concept test findings, giving you a 360° view rather than a siloed result.
Dynamic AI-powered personas
We build personas grounded in real consumer data and make them dynamic, capable of being asked further questions after the research is complete. Human insight combined with AI means your concept can keep evolving even after fieldwork closes.
Bespoke methods
Every brief is different. We design and integrate additional analyses to match the specific needs of your project.
the platformDeeper layers of insight, when you need them.
Beyond our core testing suite, we can layer in specialist analytical techniques tailored to the complexity of your brief, giving you a richer, more precise understanding of consumer behaviour and decision-making.
Quant AI
Qual AI
Strategical Quant
Concept Creator
Meta Analysis
Dynamic Personas
Specialist techniques
Deeper layers of insight, when you need them.
Beyond our core testing suite, we can layer in specialist analytical techniques tailored to the complexity of your brief, giving you a richer, more precise understanding of consumer behaviour and decision-making.
Online Eye tracking
Understand exactly where consumers look first, longest, and most often on pack, on screen, or in-store.
Heatmap
Visualize attention and engagement patterns across stimuli from packaging designs to digital interfaces.
MaxDiff
Identify which features, claims, or benefits matter most to consumers through best-worst scaling.
Van Westendorp PSM
Pinpoint the optimal price point for your product, and understand the boundaries of consumer willingness to pay.
Emotion & Sentiment Analysis
Emotional & sentiment analysis. Go beyond stated responses measure the underlying emotional reactions consumers have towards your innovation in real time.
In PracticeWhat it looks like when assumptions become evidence
How teams use Bolt Intelligence to make product decisions they can actually defend.
Shifting brand positioning from functional to emotional.
Challenge: Shift positioning from functional to emotional, redefining the proposition and aesthetic to win with modern pet owners in an increasingly competitive market.
Read More: Shifting brand positioning from functional to emotional.
Finding the next product opportunity before it becomes obvious
Challenge: Volvic needed to validate a series of high-stakes packaging decisions for its Vitamin+ range — covering on-pack brand presence, shelf standout, and a potential product rename — before committing to production.
Read More: Finding the next product opportunity before it becomes obviousRelated use cases
Use Case
Segmentation
Understand not just who your consumers are, but what drives them to choose differently. Bolt builds segments from real conversation, not survey proxies.
Use Case
Tracking Studies
Track how your brand is perceived, what is driving or eroding equity, and why sentiment shifts, with the depth to explain what the numbers alone cannot.
Use Case
UX Testing
Find out where real users lose confidence in your product and why, with task testing and live qual in a single session.
get started
Ready to see it in action?
See what consumer truth looks like for your next product decision