Reports, trends, and consumer intelligence.
Gain access to our detailed analyses that will keep you ahead of the curve. Our reports reveal crucial industry developments, highlighting key trends and shifts in consumer behaviour.
3 Sept 2026
[REPORT] LGBTQ+ Inclusion in Elite Male Football
A multi-methodology study into the structural paradoxes keeping elite male football silent on LGBTQ+ inclusion, and what it reveals about consumer behaviour far beyond sport.
11 Jun 2026
What the World Cup Tells Brands About Belonging
Every four years, the World Cup hands brands a rare opportunity. But do you belong there? Using Bolt Intelligence, we ran research across the UK and US to find out what authentic fan engagement really looks like.
9 Dec 2025
The Merry Index: A Peek Behind the Christmas Curtain
Christmas in the UK isn’t fading, but it is evolving. Between rising costs, digital convenience and increasingly polished festive campaigns, the season feels more commercially amplified than ever. Yet when consumers describe what Christmas truly means to them, the language isn...
21 Oct 2025
The Time We Give: Exploring the Realities of Elderly Care
Elderly care is never just logistical. It is emotional, cultural and deeply personal. For many UK families, the real question isn’t which care solution to choose but whether anyone outside the family can truly be trusted with someone they love.
30 Sept 2025
Feeling Supersonic: The Oasis Fan Experience
For many fans, the Oasis reunion wasn’t just a gig. It was a homecoming. Decades after their heyday, Oasis returned to UK stages and what unfolded wasn’t simply nostalgia. It was collective release, identity affirmation and the creation of once-in-a-lifetime memories.
7 Aug 2025
Courtside Cool: Why Padel's Having a Moment
There is a rapid movement happening on enclosed glass courts. It is a potent blend of accessible, high-energy exercise and a deeply social, chill atmosphere. This is padel. With the sport experiencing a meteoric rise, brands have a massive opportunity to ride the padel wave. T...
9 Jul 2025
Rackets & Brands: A Wimbledon Love Match?
There’s something unmistakable about Wimbledon. The crisp whites. The quiet tension. The strawberries and cream. It’s not just a tournament, it’s a tradition. And with tradition comes expectation. When brands step into the world of Wimbledon, they’re not just placing logos. Th...
25 Jun 2025
Everyday Intelligence: From Search to Relief
There is a distinct shift happening in how we manage everyday ailments. The midnight web searches and the quick trips to the pharmacy are evolving. Now, individuals are turning to artificial intelligence for immediate, personalized relief. When it comes to everyday health, the...
24 Jun 2025
Built After Hours: From Side Gig to Big Dream
There’s something undeniable about the modern side hustle. The after hours. The quiet determination. The juggling of passions and paychecks. It’s not just a hobby; it’s a culture. When creators and gig workers build these ventures after hours, they are looking for smart soluti...
11 Jun 2025
Her Game, Her Rules: This is the Moment
Following sport used to be simple: catch the highlights, check the score, move on. But for fans of women’s sport today, it’s something more. It’s about connection, identity and seeing values they believe in reflected on the screen. This isn’t just a moment (it’s momentum) and ...
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